We have also learned to integrate our High Sunday strategy with our overall programming in the life of the church. Our analysis shows that there are more visitors and people looking to join Kings in January and in September each year. Therefore, now we normally have FOUR high Sundays in a row in those months – Vision Sunday, baptisms, an invited guest speaker and dedications – all these would lead to and be integrated into our mid-week programme which would include a next step into Alpha, so we integrate our Sunday programme with our midweek programme.
We would always put up a strong worship and preaching team in the key growth moments on such Sundays and I try to ensure that I am in attendance at all these meetings.
We found that as the church gets larger it’s very important to publicise well in advance with high quality literature and we have realised, for the first time, that we need to publicise both internally within the church and now externally too.
We have done this most recently by having an integrated advertising campaign. Billy Graham used to say to his team that whenever he came into a city, if he did not see his picture often enough as he drove in from the airport, then he would be concerned! So, we’ve taken this principle and for the first time invested extra money in such a campaign, which involved high quality billboards, 10,000 leaflets, radio adverts and bus stop ads. We actually put this in place all around the launch of our third meeting and the visit of a guest speaker (Lex Loizides).
One Hundred and Forty Years in Cape Town
4 months ago